A Legacy of Love.

Honoring the woman who inspired it all—Susie Uphues.

Susie's Story

The Woman Behind the Idea

Button the Bride™ began with a friend's brilliant idea and a heart full of love.

Susie Uphues was more than a designer—she was a dreamer, creator, and friend who saw beauty in every detail. Her simple, ingenious solution helped brides around the world fasten their gowns gracefully—and inspired a legacy of care and craftsmanship.

Carrying Her Legacy Forward

I'm Shannon Sturdivant—proud to carry Susie's dream through Button the Bride™.

When she passed, I made a promise: to preserve her invention and share her heart with the world. This relaunch is more than a product—it's a way to keep her spirit alive in every bride's most meaningful moment.

—Shannon Sturdivant, CEO & Legacy Keeper

From Vision
to Legacy

In the quiet of her Texas home, Susie outlined the first concept for a small tool that would bring ease and elegance to every bride's day. What began as lines on paper became the framework for something timeless.

Where innovation met heart.

Each curve, rhinestone, and detail was refined with patience and love. Button the Bride wasn't just engineered—it was crafted to calm, to help, and to hold.

A legacy renewed.

Today, her invention shines again—redesigned with the same care, purpose, and promise that inspired its beginning. Founded with Love. Relaunched with Heart.