Press & Updates

News, milestones, and moments from Button the Bride™.

In the Spotlight

Press Features Coming Soon

We're excited to share upcoming bridal industry features and behind-the-scenes updates as Button the Bride™ officially relaunches.

Learn more

Behind the Brand: The BTB Story

Button the Bride™ was founded with love and relaunched with heart. Explore the legacy of Susie Uphues and the journey behind bringing this bridal essential back.

Our story

Support the Button the Bride Relaunch

Your support helps Button the Bride™ back to brides everywhere through new production, packaging, marketing, and bridal expo outreach.

Support Our Launch

Photo & Media Gallery

Press Release & Media Kit

Stay tuned for our official Button the Bride™ press releases, brand story, and downloadable media kit.

Official Press Release

Download the official Button the Bride announcement.

BTB_Official_Press_Release

Button the Bride™ Media Kit

A complete set of product photos, logos, and brand assets.

BTB_Media_Kit

What Brides & Bridal Stylists Are Saying

Even before our relaunch, Button the Bride™ has touched countless bridal moments with ease, beauty, and care.

"Button the Bride was a lifesaver on my wedding day. It made getting into my dress faster, calmer, and so much easier."

—Future BTB Bride

"I've dressed hundreds of brides, and this tool is genius. It's elegant, simple, and every boutique needs one."

—Bridal Stylist

"Helping my daughter button her gown was emotional enough—this tool made the moment effortless and beautiful."

—Mother of the Bride

"Be Part of the Button the Bride" Story

Your support helps honor Susie Uphues' legacy and brings Button the Bride™ back to brides everywhere.